2 min read
From Chaos to Simplicity: How JSM Optimizes Hotel Multi-Rate Plans for Airbnb and VRBO Success
Jetstream
Jan 14, 2025 8:11:26 PM

What is JSM? The Hotel Rate Plan Optimizer
Jetstream Synchronous Mapping (JSM) is your hotel’s new best friend! This proprietary tool takes the chaos of multiple rate plans and turns them into streamlined, guest-friendly promotions tailor-made for Airbnb, VRBO, and other short-term rental platforms.
Think of JSM as a translator that speaks fluent Hotel and Airbnb. It bridges the gap between complex rate plans and the simplicity demanded by OTAs.
Hotels typically juggle dozens of rate plans per unit type. Revenue managers work hard to create amazing offers, but platforms like Airbnb and VRBO? They only want one rate plan with promotions layered on top. That’s where JSM shines—by making your complex rate structures work perfectly on these platforms.
The Problem JSM Solves: Simplifying Complex Hotel Rate Plans
Complex Rate Plans and OTA Limitations
Revenue managers use multiple rate plans to target specific guest segments with tailored offers like:
- Advance purchase discounts
- Seasonal promotions
- Minimum-stay requirements
While this works well on Hotel-type OTA’s such as Expedia and Booking.com, the new STR OTAs like Airbnb and VRBO don’t like complexity. They demand simplicity—one core rate plan with promotions that fit neatly on top.
The JSM Solution: Single, Streamlined Rate Plans
JSM takes your multi-rate plan chaos and transforms it into a single, optimized rate plan ready to shine on Airbnb and VRBO.
Here’s how JSM works its magic:
- Analyzes multi-rate plans daily
- Picks the best discounts and restrictions for each unit and date
- Combines everything into a single rate plan with promotions tailored for short-term rental platform.
“JSM takes the square pegs of hotel multi-rate plans
and fits them into the round holes demanded by OTAs.”
– Ben Day, Director of Data & Revenue
How JSM Works: A Step-by-Step Guide
Daily Rate Plan Analysis
JSM reviews all rate plans, identifying the best rates and discounts based on criteria like:
- Length of stay
- Advance booking windows
- Seasonal pricing
Dynamic Optimization for Airbnb and VRBO
Using proprietary algorithms, JSM picks the most competitive and guest-attractive rate combinations, ensuring they align with OTA requirements.
Creating Guest-Friendly Promotions
JSM applies discounts, flash sales, and other promotions using your hotel’s most flexible rate plan as a baseline. These promotions are tailored for platforms like Airbnb and VRBO, making your listings stand out.
Real-Time Adjustments for Competitive Pricing
JSM runs nightly updates to keep your rates accurate, competitive, and irresistible to potential guests.
Why JSM is Essential for Revenue Growth
Higher Search Rankings on Airbnb and VRBO
Listings powered by JSM promotions appear on the first page of Airbnb search results 18% more often, thanks to competitive pricing and improved visibility.
Increased Click-Through Rates to Property Pages
With JSM, listings see a 22% average click-through rate as guests are drawn to attractive offers.
Year-Over-Year Revenue Growth
Hotels using JSM have seen bookings rise by 25% year-over-year, making it a no-brainer for revenue optimization.
Proven Results with JSM: Real Success Stories
Vail Resorts
With 80 properties in their portfolio, Vail Resorts experienced a 53% sales increase using JSM to streamline complex rate structures into guest-friendly offers.
SynXis-Connected Partners
Over 35% of Jetstream’s SynXis-connected bookings now have JSM-powered promotions applied, contributing to a 25% boost in gross booking value year-over-year.
Why Revenue Managers Love JSM
No Extra Work
JSM uses the rate plans hotels already create—no additional effort required!
Better Results
Promotions reach the right guests at the right time, maximizing revenue potential.
Always On
JSM runs daily updates to keep your rates fresh, competitive, and optimized for bookings.
Transform Your Rate Plans with JSM Today
Jetstream Synchronous Mapping is more than a tool—it’s your hotel’s secret weapon for turning complexity into simplicity, boosting bookings, and keeping your revenue flowing.
Let JSM take the work you’re already doing and make it shine on platforms like Airbnb and VRBO.
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